link: http://makingof.com/happening_now/media/up-in-the-air/opening-credits-sequence/99/854
Today MakingOf premiered the Web exclusive of the opening credits sequence for Director Jason Reitman’s third feature “Up in the Air.” An awards season favorite, the film recently received two best picture awards, one from the Washington DC Area Film Critics Association (WAFCA) and the other from the National Board of Review Awards (NBR). Along with best picture, the movie was awarded the Best Adapted Screenplay from the WAFCA and George Clooney won Best Actor at both as well.
Reitman has worked with graphic design studio Shadow Play on each of his three films ("Thank You For Smoking", "Juno" and "Up In The Air"). These title sequences are an essential part of his films and have been applauded for their ability to set the tone for the film.
Click here to watch the opening title sequence.
An Interview with Gareth Smith of Shadow Play Studios
link: http://makingof.com/happening_now/media/up-in-the-air/gareth-smith-discusses-opening-credits/99/776
During this exclusive interview with MakingOf, Smith reveals the process that Shadow Play goes through when testing out various concepts. He explains that they tried an illustrated version of the "Up In the Air" credits and that the look and feel of the opening shifted when the song changed. He emphasizes how crucial it is that the opening credits match the tone of the film and details how the song choice influenced their work on this film.
To watch the interview click here.
